Ottie
This web site presents the possibility of "Ottie Entering to the Colombian Market". A whole overview of the products is showed, but for the purpose of this marketing project only the Company and Purple Dew tabs have been completed develop.
*All the pictures used in this web site are property of Ottie Ecuador.
SWOT ANALYSIS
Strenghts
- Colombia atracts and accepts foreign investments.
- Free Trade Agreements (FTA) with Korea and other countries.
- Korean brands are well-know
- Ottie are High Quality Products made with Natural Ingredients.
- Having the Sanitary Licenses for Andean Community.
- Marketing Cultural Approach has already considered (local models, Spanish translations, make up colors).
- Unique distributor for LATAM.
Weaknesses
- Not having the expasion knowhow
- Being a Small company in Ecuador
Opportunities
- Less lobying for public processes than in Ecuador.
- Segment and target are bigger than in Ecuador.
- Inestable Ecuador´s political environment.
- Possible seatled of a manufacturing plant..
- Sponsors of beauty pageanst in Ecuador.
- Target male population in Colombia.
- Web sales.
Threats
- Strong Competence.
- Established brands in the Colombian market.
- Strong national production.