Ottie
This web site presents the possibility of "Ottie Entering to the Colombian Market". A whole overview of the products is showed, but for the purpose of this marketing project only the Company and Purple Dew tabs have been completed develop.
*All the pictures used in this web site are property of Ottie Ecuador.
Ottie International
Is a South Korean brand that has been producing and selling high quality cosmetic products since 2004. Based on the knowhow and technology obtained since 2000 all the products have an in-depth research process behind of a variety of natural extracts of plants and fruits providing the best to your skin.
Ottie manufactures a wide variety of products such as Skin Care and Body Care for women and men. Additionally it fabricates two different lines of Make-up, the classy one that offers a broad variety of innovative products and colors and a second one called Purple Dew which is more exclusive, chic and sophisticated. As key ingredients Ottie uses green tea and chamomile extracts, aloe vera, antioxidants essential oils, shea butter, glacial water, collagen, ceramide, yogurt and fruits and others.
Nowadays, Ottie is a global brand that sells about 400 sku's products and is present in more than 20 countries worlwide such as Korea, China, India, Singapore, Malaysia, Indonesia, Czech Republic, Slovakia, et al.
Ottie International in Latin America
After several years of processing all the required documents to enter into the Latin American market, in 2010 Ottie International was successfully launched in Ecuador. Ottie's products in Ecuador are nationally commercialized in retail stores and as part of the brand positioning it is sponsoring beauty pageants. This market has well recieved and accepted the brand because of the Natural Ingredients they are made of and the general knowledge about high-quiality korean brands.
Ecuadorian unstable Politic and Economic conditions have motivated the idea of openning new LATAM markets before it was thought. Taking leverage of being part of the Andean Community (CAN), the Sanitary Licenses of the products only need to be homologated on each new country of operation. Because of this and some other strategic reasons Colombia has been choosed as the first country of the LATAM expasion project.